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INO CONVERSATIONS PROFESSIONAL

Last thing anyone wants is to trend on Twitter (often it’s for the worse). Monitoring your reputation gives you opportunities to fix small cracks in your image before they break the dam open and result in a PR fiasco. Reputation is everything to a brand, especially now when customers are more vocal than ever and eager to cancel everything and everyone. Obviously, we’re talking at a much smaller scale here, but the principle is the same. Can you forget how the documentary Blackfish decimated attendance rates at Seaworld and its reputation has never been the same ever since. Many say there’s no such thing as bad publicity, and that may be so in some instances, bad publicity can sink entire businesses. Publicity isn’t something that happens to brands (at least it shouldn’t be) – it’s earned, controlled and redirected in ways, which support your business goals. The insights to be gained from brand monitoring affect everything from your ranking for keywords to future promotions to defining your core value proposition to improving your relationship with your customers. You can’t steer the conversation, when you don’t know what the conversation is. The pace at which things change in any given industry has rapidly increased, so companies now are obligated to demonstrate flexibility based on trends and customer feedback. Absolutely necessary to retain your market positions today.

Just log online and perform a few quick searches of your brand name and you’ll get raw, unfiltered adulations and criticisms all at once. No longer do you have to delegate a large budget to research what your customer base thinks about you. Now more than ever, companies have access to their customers’ opinions and the financial barrier has never been lower to acquire it.

INO CONVERSATIONS PROFESSIONAL

Know what people are saying about youĬustomer feedback – this is what every marketing professional covets! It’s what your branding is built upon and what your marketing strategy will look like in the upcoming months and year.

It’s fairly easy to fall into a false sense of customer understanding, where you create your own narrative about your brand and its impact, which most likely doesn’t correspond to the reality.ĭon’t fall into this pitfall. Without answers to these questions, you’re navigating your niche without a clear direction and no brand can survive long enough being oblivious to their customer base.

What unique quality helps our brand stand out in comparison to the competition?.

What attracts customers to our products in particular?.

What has made our most recent campaign a success?.

However, we want to emphasize on the opportunities social listening and online monitoring create for marketers to strengthen brand health and longevity no matter what industry you operate in.Ĭareful observation into what clients think about your brand and more importantly why they think the way they do reveals new marketing strategies. We don’t need to tell you this, you already know that a solid reputation does the selling for you over a longer period. In business, reputation means everything. Why is it perhaps the most useful tool you can have in your arsenal and what are the components that should not be overlooked at any cost? Why do you need to monitor your online reputation? We can’t teach you this, but what we can do is touch upon the foundations of brand monitoring. Monitoring anything is a waste of time and other resources when the strategic component is missing. Social media listening and brand monitoring reveal not just your standing with your customer, but broader industry trends as a whole.īut what should we monitor? That’s a bit more complicated, because you have to set the specific goals you want to achieve at any given moment. With everything being absolutely digital, you have no other choice than keep an eye on the conversations happening online.

Digital marketing achieves success only when you have the right data sets and insights as starting points.